A knowledge organisation derives knowledge from several sources:
Customer knowledge: Their needs, who to contact, customer buying power etc.
Product knowledge: The products in the market place, who is buying them, what prices they are selling at, and how much money is spent on such products.
Financial knowledge: Capital resources, where to acquire capital and at what cost, and the integrating in financial practices.
Personnel practices knowledge: The expertise available, the quality service they provide, and how to go about finding experts, especially in customer service.