The organizations handle their advertising in different ways. In small companies, advertising is handled by someone in the sales or marketing department, who works with an ad agency. A large company will often set up its own advertising department or else hire an ad agency to do the job of preparing advertising programmes.
In developing a program, marketing managers must always start by identifying the target market and the buyer’s motives. Then they can make the five major decisions in developing an advertising program, known as the 5M Advertising, viz.
Mission: what are the advertising objectives?
Money: how much can be spent?
Message: what message can be sent?
Media: what media should be used
Measurement: how should the results is evaluated?
The above mentioned can be explained by the diagram given below
We will help you set measurable Motives. You can call them “goals” or “objectives.” It really doesn’t matter what you call them. We call them “motives.” This is the first step of 5M Advertising. It’s the whole reason you are marketing. During the phase, we help you decide your motives, why you’re marketing.
Most of our clients don’t even know what they are trying to accomplish. Let me ask you:
Why are you advertising and marketing?
What do you want us, your ad agency, to do for you?
What are your expectations?
What would you like us to help you accomplish?
What are your goals?
What are you trying to do?
What is your end result?
During this phase, the Mission, it will show you how to set realistic, attainable and measurable, internal motives.