Sales Promotion Objectives
Sales promotion objectives vary widely.
Sellers may use consumer promotions to increase short-term sales or help build long-term market share.
Objectives for trade promotions include getting retailers to carry new items and more inventory, getting them to advertise the product and give more shelf space, and getting them to buy ahead.
For sales promotion, objectives include getting more sales force support for current or new products or getting salespeople to sign up new accounts.
In general, sales promotion should focus on consumer relationship building.