In this world of competition, communication is the number one problem of management. Competition, complex methods of production, large-scale industrial complexes and specialization in production and functions have increased the importance of communication. If the manager is in a position to communicate effectively, he will perform his managerial obligations well. The communication importance in management can be judged from the following facts: 1. Necessary for planning: Planning, the most important communication importance function of management, requires extensive communication among the executives and the other personnel. Communication is important in executing a planned program and then controlling the activities of the personnel with the help of feedback information. In order to evaluate the performance of the personnel in the light of the planned objectives, communication is necessary.[ Communication importance ] 2. The basis of co-ordination: The present-day big organizations are designed on the basis of specialization and division of labor, they constitute a large number of persons in order to achieve the desired objectives, it is very necessary to coordinate the efforts of the labor engaged in the various activities of production and organization. Co-ordination requires mutual understanding about the organizational goals, the mode of their achievement and their interrelationship between the work being performed by various individuals, this all can be achieved only through effective communication. [ Communication importance ] 3. Establishment of effective leadership: Communication is the basis of effective leadership. By developing the skill of communication, a manager can be a real leader of his subordinates. A good system of communication brings them in close contact with each other and removes misunderstandings. [ Communication importance ] 4. Increases managerial efficiency: For the smooth running of the organization, management conveys directions, goals, and targets; issues instruction, allocates jobs and responsibilities and looks after the performance of subordinates. This all is not possible without the effective system of communication. As a matter of fact, it lubricates the entire organization and keeps the organization at work. Moreover, management cannot work efficiently unless it knows the grievances of its subordinates and removes it. Thus, the skill of communication has become an essential quality of successful management. [ Communication importance ] 5. Promotes cooperation and industrial peace: Communication is a two-way traffic which helps to promote cooperation and mutual understanding between both the parties. The efficient downward communication helps the management to tell the subordinates what the organization wants and how it can be performed. The upward communication helps the workers in putting their grievances, suggestions, and reactions before the management. Thus, it promotes the industrial peace and good relations. [ Communication importance ] 6. The basis of decision-making: In order to make prompt decisions, facts and information should be collected. Thus, communication is a primary requirement of decision-making. Again to implement the decisions effectively, it becomes essential to convey the decisions to the subordinates concerned through an effective system of communication. [ Communication importance ] 7. Morale building and motivation: Communication system enables management to change the attitude to motivate, influence and satisfy the subordinates. Proper and timely communication between the interested parties reduces the points of friction and minimizes these that inevitably arise. Good communication improves good industrial relations
and ensures the participative and democratic pattern of management. [ Communication importance ] 8. Smooth working of enterprise: Communication makes the working of the enterprise smooth. All organizational interaction depends upon the communication. It is the process of communication which makes cooperative action and coordination possible. When communication stops, organized activity ceases to exist.[ Communication importance ] 9. Job satisfaction: Good communication removes the possibility of misunderstandings among the parties concerned. Workers know what they have to do and how. It creates a sense of cooperation among them. It will increase the morale of the worker and each worker will be fully satisfied with his work.
Thus, we see that communication is vital for the very existence of an organization. Emphasizing the importance of communication Chester L. Bernard very aptly remarked, “The first executive function is to develop and maintain a system of communication.” George R. Terry remarked, “It (communication) serves as the lubricant fostering for the smooth operations of the management process.”
According to Mary Cushing Niles, “Good communication is essential for co-ordination. They are necessary upward, downward, and sideways through all the levels of authority and advice for transmission, interpretation, and adoption of policies, for the sharing of knowledge and information and for the more subtle needs of good morale and mutual understanding.” [ Communication importance ]