Business level strategies represent plans or methods companies use to conduct various functions in their business operations. Larger companies often use more business strategies since they often have several departments with different business functions. Small businesses may adapt these strategies to their operations and assign them to different employees. Companies often use business-level strategies to provide guidelines for owners, managers and employees to follow when working in the business.
Business Level consists of primarily the business managers or managers of Strategic Business units. Here strategies are about how to meet the competition in a particular product market and strategies have to be related to a unit within an organisation. The managers at this level translate the general statements of direction and intent churned out at the corporate level. The managers identify the most profitable market segment, where they can excel, keeping in focus the vision of the company. The corporate values, managerial capabilities, organisational responsibilities, and administrative systems that link strategic and operational decision-making level at all the levels of hierarchy, encompassing all business and functional lines of authority in a company are dealt with at this level of strategy formulation. The managerial style, beliefs, values, ethics, and accepted forms of behaviour must be congruent with the organisational culture and at this level, these aspects are diligently taken care of by strategic managers.
Just think for a while how does business strategy make the study and practice of management more meaningful?