Similarly, the team consists of managers from all the levels viz. corporate, business, and functional level. In addition to the data from external sources, the data from within the organisation is generated through the participation of company planning staff and lower levels viz. Junior managers, supervisors, and workers as the data generated for implementation of strategies are very vital for any company. The CEO of the company has to be essentially present including his team of other directors, business unit heads and heads, of functional groups.
The strategic decisions taken by the company are key to its survival and progress, and make a tremendous impact on the company and need widespread and large commitments of resources of the company, hence the presence of top managers in these teams is necessary.
These persons are often designated as General Manager, Managing Directors, Presidents, VicePresidents, Executive VicePresident etc. The traditional view of the General Manager is that he is a reflective thinker who maps strategy, creates the design of an organisation and roles for people through the tactical plans to achieve the goals, using his vast experience, knowledge and insight, and sets goals. He is considered to be a strategist, planner, leader, and is aware of various human, technical, economic, and political needs of the environment of the organisation. He has to fit various units into a jigsaw puzzle through everchanging circumstances. The experience shows that CEOs have to simultaneously handle several factors, activities etc. , on a schedule that rarely gives him time to contemplate.Now put down at least five roles which the CEO of the company performs: [ Working team benefits ]
The process of intuition and judgement, depending on his perception, becomes the major and preferred decision-making mode.
Mintzberg’s list of roles gives us an example of different roles that the CEO plays in an organisation and these are termed as interpersonal, informational, and decisional roles. As the head of the organisation, the CEO has to perform numerous functions that are legal and social in nature. While performing these functions the CEO has to keep the strategies of his organisation in mind. While staffing, training, motivating, directing, and performing several other functions, he has to keep the strategic directions of the company in focus.
The CEO has to essentially keep himself well informed about the internal and the external environment and therefore has to create channels where from information will come to him. For this, he may have to travel, read periodicals, business magazines, conduct meetings within and outside the organisation, and also exchange information through writing letters, phone calls; faxes etc. The CEO has to ensure processing and classification of information such that it may be useful as and when required. He also has to give the information in proper perspective of the strategic management to create the desired impact within the organisation. While performing his informational role, the CEO has to keep the strategic focus.
Let’s suppose you are acting like a CEO of some company, which role would you like to play and why? [ Working team benefits ]
The decisional roles that the CEO has to perform are vital for the company. The CEO perceives and interprets the information to draw conclusions based on which strategic directions are evolved. He has to take important decisions on resource allocation, like manpower and funds etc. and exercise control so that the resources are most optimally used for the growth of the organisation. [ Working team benefits ]