Corporate level strategy is concerned with the strategic decisions a business makes that affect the entire organization. Financial performance, mergers and acquisitions, human resource management and the allocation of resources are considered part of corporate level strategy. There are three types of corporate level strategy that a business can employ.
Take an example of any organisation, there are basically three levels. The top level of the organisation consists of chief executive office of the company, the board of directors, and administrative officers. The responsibility of the top management is to keep the organisation healthy. You see that their responsibility is to achieve the planned financial performance of the company in addition to meeting the nonfinancial goals viz. social responsibility and the organisational image. The issues pertaining to business ethics, integrity, and social commitment are dealt with, at this level of strategic decisions. The corporate level strategies translate the orientation of the stakeholders and the society into the forms of strategies for functional or business levels.
In the given exhibit you will find that business strategy is a comprehensive plan providing objectives for SBU’S, allocation of resources among functional areas, coordination between them for optimal contribution to the achievement to the achievement of corporate level objectives.