Operational Level

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Operational Level

Planning alone cannot create massive mobilisation of resources and people and can never generate high quality of strategic thinking required in complex organisational context. For this to happen, the planning should be carefully dovetailed and integrated with significant administrative systems viz. management control, communication, information management, motivation, rewards etc. It is also vital that all these systems are supported by an organisational structure that defines various authority and responsibility relationships, among various members of the company and specifically at the operational level. The culture of the organisation should be accounted for, and these systems should find adaptability with the culture of the organisation.
Further, put down at least five reasons how business strategy serves the need of
a. Management students
b. Middle-level executives

Operational Level

Interaction of Various Functions

The managers at this level of product, geographic, and functional areas develop annual objective and shortterm strategies. The strategies are designed in each area of research and development, finance and accounting, marketing and human relations etc. The responsibilities also include integrating among administrative systems and organisational structure and strategic and operational modes and seek for congruency between managerial infrastructure and the corporate culture. Thus ExhibiT shows the interaction of various functions for deciding strategies at the operational level.