Resource Mobilization

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Resource Mobilization

Resource Mobilization

Resource Mobilization

Resource mobilization involves, procurement of resources that may be required to implement a strategy, and depending on the nature of the strategy, type and volume of resources will be determined. For example, a strategy involving substantial expansion of business will require huge resources of different types as compared to a strategy involving market development.
An organisation’s capacity to mobilise resources has the reciprocal relationship with strategy. On the one hand, a strategy determines what type of resources will be required, on the other hand, resource mobilization capacity determines what type of strategy will be selected. For example, the high competence of Reliance Industries to mobilise financial and human resources has enabled it to go for highly investment-oriented strategies.
Resources can be owned, leased, or rented. What emphasis will be put on different sources depends on the nature of resources and resource procurement strategy of the organisation. Traditionally, companies owned and controlled most of the resources that entered their business. But this situation is changing. Companies are finding that some resources are not performing as well as those that they could obtain from outside. Many organisations have decided to outsource less critical resources if these can be obtained at better quality or lower cost from outside the company. How various types of resources, financial and human can be procured will be discussed in detail in Chapter 15 dealing with functional implementation.