Features of Strategy

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Features of Strategy

Strategy Features

1. Strategy relates the firm to its environment, particularly the external environment in all actions whether objective setting or actions and resources required for its achievement. This definition emphasises on the systems approach to management and treats an organisation as part of the society consequently affected by it.
2. The strategy is the right combination of factors both external and internal. In relating an organisation to its environment, the management must also consider the internal factors too, particularly its strengths and weaknesses, to take various courses of action.
3. The strategy is a relative combination of actions. The combination is to meet a particular condition, to solve certain problems, or to attain a desirable objective. It may take any form; for
every situation varies and, therefore, requires a somewhat different approach.
4. The strategy may even involve contradictory action. Since strategic action depends on environmental variables, a manager may take an action today and revise or reverse his steps tomorrow depending on the situations.
5. The strategy is forward looking. It has an orientation towards the future. Strategic action is required in a new situation. Nothing-new requiring solutions can exist in the past, and so the strategy is relevant only to the future. [ Strategy Features ]

Strategy Features

Strategy and Tactics

It is beneficial to make the distinction between strategy and tactics so that managers can concentrate on strategic functions rather than engaging in tactical functions. Organisational decisions range across a spectrum, having a broad master strategy at one end and minute tactics at the other. The major difference between strategy and tactics is that strategy determines what major plans are to be undertaken and allocates resources to them, while tactics, in contrast, is meant by which previously determined plans are executed. Beyond this major difference, there may be some other differences, which can be understood better by analysing the military use of strategic and tactics.
Carl von Clausewitz, a Prussian army general and military scientist, defines military strategy as ‘making use of battles in the furtherance of the war’ and the tactics as ‘the use of armed forces in battle.’ A successor to Clausewitz, Count von Moltke is more lucid in making distinction between strategy and tactics.
He states that:
‘Strategy is a system of makeshifts. It is carried through an originally conceived plan under a constantly shifting set of circumstances. Strategy furnishes tactics with the opportunity to strike with the prospect of success. It does this through its conduct of the armies and their concentration on the field of battle. On the other hand, however, strategy concept accepts the results of every single engagement and builds on them. Strategy retires when a tactical victory is in the making in order later to exploit the newly created situation.`
The basic goal of strategy accordingly is to break the will pf the army, deprive him of the means to fight, occupy his territory, destroy or obtain control of his resources or otherwise make him submit. The goal of tactics is a success in a given action which is only one part of a group of related military actions. [ Strategy Features ]
A further distinction between strategy and tactics as used in Military Science is made on the basis of a delegation of decision-making authority. Strategic decisions are not delegated too low in the organisation. Normally the authority is not delegated below the levels than those which possess the perspective required for the most effective decisions.
Such a distinction between strategy and tactics is quite sharp. However, business is different from war in its true perspective not only in terms of its objectives vis-a-vis its competitors but also in terms of the process of achievement of objectives. In business, there is seldom a win-lose situation as is the case with the war. Therefore, the distinction should be made between strategy and tactics in business terms. [ Strategy Features ]