The job of a retail store manager is overseeing the everyday running of a retail store. Some of the key retail services performed by a retail store manager are Meeting sales and personal targets as well as customer satisfaction via maximising the shopping experience of customers; managing all aspects of the operations of the store in order to ensure maximum sales as well as profitability. Retail management also includes focusing on key initiatives in business, daily cost control in operations, risk management, payroll management, loss prevention, inventory management, marketing execution, and store presentation.
Retail store managers should have organisational skills which include the ability to pay attention to detail as well as following-up matters. The job also involves the capability of managing multiple priorities along with management skills like communication, recruiting, training, and coaching. Here are some tips that can help you to become a successful retail store manager: The customer is always right:Yes, that age-old saying holds true even today. The customer is the most important facet of any business. Hence, as a retail store manager, you need to ensure that the whole team comprehends that, and behaves as if they do. Make the customer feel special: Everybody likes feeling special. So, when you are with a customer, give him or her exclusive attention, listening closely to whatever they may be saying to you. During that time don’t let anything else interrupt you.
Please the customer: Although this is touted often, it is seldom practised. As a retail store manager, see to it that the sales staff does that extra bit to make the customer feel pleased, especially as a measure of calming their displeasure about something. For instance, some special store giveaways can be packed with their purchases. Promise less and deliver more: You have heard of the old saying ‘Don’t promise what you cannot deliver.’ Well, by giving more than whatever you may have promised, you can build a strong customer rapport, both inside as well as outside the retail store. Appearances do matter: Although you may dismiss it as a superficial aspect of a superficial consumerist society, however, there is no escaping the fact, that the first impressions of the store, including the staff – how they are dressed and how they behave do matter. People do care about the ambience of where they shop. Display merchandise attractively: A vital part of retail store management is seeing to it that the merchandise is displayed properly. If the items are not displayed or seen properly, they won’t be sold in the numbers that they ought to be. Merchandise should look crisp and new at all times. If the items are shop-worn, they should be put in the bargain section. Items that are usually bought on impulse should be placed on display close to the cashout area. Also, appropriate sections should be made for merchandise, and the items should be placed in the correct sections. Items that are similar in nature should be placed in the same area. Items should be shown to advantage: Apart from displaying merchandise attractively, as a retail store manager, you should also make sure that the items are placed in such a way that they draw the customer’s attention. Hiding or stacking merchandise will not attract the attention of the customer. When thinking about how to display items, try to imagine what the customers will view with the display. Placing merchandise at eye level, or a little lower than that is the best way to display specials. Placards and signs are also another methods of grabbing the eye of the customer. Get rid of unsold merchandise: The bottom 10 to 20 percent of the product lines should be gotten rid of every year to be replaced by new products. The product lines that are not selling well should be marked down to half their price in order to sell them off fast Clear up shopping areas:While making racks and other display areas full, clear up other areas. According to studies, it has been shown that having easy shopping areas results in more sales rather than having more racks and tables cluttering up the store. Timely ordering of inventory:This is another important aspect of a retail store manager’s duties. The levels of inventory should be monitored and kept in adequate amounts at all times. If customers do not find what they are looking for, they will just go to another store. Hence, the store manager must keep track of the inventory constantly. Hire the right people: A retail manager’s success is largely dependent on the kind of people he/she helps to hire. The staff that is hired has to have the ability to make a quantifiable and meaningful contribution to the store’s performance. In order to be able to rise in the organisation, the store manager has to draw the attention as well as the recognition of the top management. The correct people will help in showcasing their talents while they achieve their objectives. In order to get the best out of the rest of the team, the store manager has to be able to keep them motivated. Training the staff: However, hiring the right kind of people and keeping them motivated is just a part of a retail store manager’s path to success. Part of a retail store manager’s job is to train the staff so that they are aware of what is expected of them. This will ensure that all the people involved in the success of the store move in the same direction. Incorporating time management skills: After hiring the right people, training them fully, and getting them ready to achieve success, the next thing a retail store manager has to take care of is managing their time along with the changing priorities they have to deal with each day. Long range planning: Therefore, a retail store management job involves long-range planning so that every hour of every day in a week is managed effectively. The skill of long range planning is what will be appreciated by the top management, for they look for people who have the ability to look forward, and creating concrete plans, in order to increase the business. A retail manager who can accomplish this will rise in the organisation.