With hundreds of tasks to perform daily, retailers need insight into day-to-day operations at the store level. Unfortunately, many retailers rely on paper-based systems and word-of-mouth communication, which can result in incomplete tasks, strained management, and increased costs. Retail operations management solutions built using the 2007 Microsoft Office system can provide corporate managers with the tools they need to collaborate with their stores and focus on high-value tasks, enabling better insight into operations.
Retailers struggle with corporate oversight and compliance requirements in the day-to-day operational tasks at the store level. Many current systems are paper- based and heavily dependent on store and department managers for tactical execution, with little feedback to corporate management. This inefficiency can result in overworked managers and staff, low customer satisfaction, and confusion at the store level-all of which can increase operating costs. It can even generate high-profile class-action law suits. A retail operations management solution provides a collaboration portal to the store level that allows the assignment and tracking of day-to-day operations in real-time and can allow for task management to the associate level through the use of point-of-sales (POS) terminals and/or kiosks.
Retail operations management teams typically face the following challenges: Insufficient visibility and insight into marketing, merchandising, and operational tasks Poor communication and accountability between corporate offices and retail stores Delayed task execution and under utilisation of employee resources Reduced floor visibility of store and departmental managers
Solution Retail operations management solutions built using the 2007 Microsoft Office system can improve operational efficiency and enable collaboration between corporate offices, retail stores, and associates, resulting in increased business insight, improved governance, and better focus on high-value tasks. A solution based on the 2007 Microsoft Office system can help deliver:
Effective Communication Channels
Key information and tasks are communicated electronically Real-time voice and data communication enhances collaboration between corporate offices, district locations, and retail stores Managers can receive alerts and notifications on their mobile devices.
By adopting a Retail store operation Management solution based on the 2007 Microsoft Office system, companies can attain the following benefits:
Reduced learning curve and training costs with simple and familiar interfaces.Efficient task management at the associate level. Easy customization of roles-based dashboards. Data aggregation for effective business reporting
Retail Store Environment
Interactive product directories are designed to assist users with locating merchandise throughout the store. A product directory, projected on a table, is located at the entrance of the store. The user can move a physical slider on the left of the table to find a product as illustrated in Figure 1. Consequently, the product list located to the right of the slider scrolls up and down to mirror the motions of the slider. Once the user touches the “where” symbol, arrows pointing to the location of the highlighted product are projected on signage boards hanging from the ceiling paper versions of this interface are hung though out the store. A second set of interactions uses an arrangement of bins containing women n’s pants. When the user stands at a considerable distance from these bins, a circulating series of advertisements for women’s clothing are projected on the panels, aiming to attract customers to the merchandise area. When the user approaches the bins, the display is changed to advertise the store’s credit card and special promotions. Once the user starts examining pants in a bin, information about the pants is displayed in the proximity of the bin. Additional interactions can be called on to check the size chart or the availability of the stock. The third set of interactions, a mixed-media table for Halloween products such as books, CD-ROMs, DVDs, and videotapes. While the user walks around the table, product information.