Supply chain planning should be done according to the demand and supply view. In order to understand customers’ demands, a market research should be done. The second thing to consider is awareness and updated information about the competitors and strategies used by them to satisfy their customer demands and requirements. As we know, different markets have different demands and should be dealt with a different approach.
This phase includes it all, starting from predicting the market demand to which market will be provided with the finished goods to which plant is planned at this stage. All the participants or employees involved with the company should make efforts to make the entire process as flexible as they can. A supply chain design phase is considered successful if it performs well in short-term planning.